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Shrey Awasthi
About

Shrey Awasthi

Social Media Co-convenor | BJP Himachal Pradesh

Digital strategist transforming political communication through innovative campaigns and youth engagement across Himachal Pradesh.

Author: "Himachal's Youth: Beyond Govt Jobs"

Published Author
Digital Initiatives
Policy Expert

Journey

2013-18 Student Activism
2019-20 Digital Media Entry
2021-22 Published Author
2022-25 Youth Activist
2025+ Social Media Co-convenor
Digital Excellence

Digital Campaigns & Initiatives

Transforming Political Communication Through Data-Driven Strategies

National Campaign

Vande Mataram@150

Commemorative digital campaign celebrating 150 years of national song, engaging youth through multimedia content and virtual events.

2.5M+ Reach
50K+ Shares
#VandeMataram150 Trending
120+ Videos
Outcome: Trended #1 in HP | 300% engagement increase
Counter Campaign

Congress Fake Narrative Counter Drive

Rapid-response digital campaign debunking misinformation with fact-checks, infographics, and real-time social media engagement.

1.8M+ Impressions
85+ Fact-Checks
#FactsFirst Initiative
<2 hrs Response Time
Outcome: Neutralized 90% misinformation | 400% counter-reach
Youth Initiative

Youth for Digital Himachal

Mobilizing young volunteers through digital platforms, training programs, and online workshops for grassroots political engagement.

5,000+ Volunteers
50+ Workshops
#YouthForHP Movement
12 Districts
Outcome: Created largest youth digital army in HP | 250% participation growth
Grassroots Initiative

VB-GRAMG (Vikas Bharat Gramin)

Rural development and livelihood training program focusing on self-reliance and local economic growth in Himachal's villages.

1,200+ Villages
15K+ Beneficiaries
#GraminVikas Movement
100% Skill Focus
Outcome: Empowered 500+ SHGs | Improved rural income by 40%
Academic Excellence

Special Intensive Revision (SIR)

Targeted academic support program designed for students to master core concepts through rapid revision and mock tests.

20,000+ Students
250+ Sessions
95% Pass Rate
#SIR_Exams Digital Hub
Outcome: Boosted average marks by 25% | Reached every district

Overall Campaign Performance

10M+

Total Reach

500K+

Engagement

350%

Growth Rate

95%

Positive Sentiment

Publications

Media & Publications

Thought Leadership Through Written Word

Published Articles & Recognition

Diary Times

Digital Democracy: Social Media's Role in Political Engagement

Exploring how digital platforms are revolutionizing political communication and citizen participation in Himachal Pradesh...

Read Article
The News Radar, Dharamshala

The Voice of a Generation: Leading with Courage

"Your words illuminate truth and stir hearts. From a writer to a youth leader, Shrey Awasthi’s voice carries the hopes of a generation. His courage shapes tomorrow."

Read More
Diary Times

Shrey Awasthi: The Spirit of Today’s Young Creators

Recognized for curious, disciplined, and purpose-driven storytelling. His thoughtful digital work reflects the values that inspire modern media platforms.

Read More
Himbhoomi Dialogues

The Evolving Voice of Himachal’s Youth

Proudly recognizing Shrey Awasthi for blending authenticity with vision through digital ventures that uplift, unite, and inspire a generation to act with intent.

Read More
The News Radar

Youth Empowerment: Breaking the Government Job Mindset

Addressing the urgent need for entrepreneurial culture among Himachal's youth and promoting self-employment alternatives...

Read Article
Diary Times

Combating Misinformation: Strategies for Fact-Based Politics

A comprehensive analysis of fake news challenges and effective counter-strategies in the digital age of political discourse...

Read Article

Media Coverage

Campaign Launch Coverage

Featured speech on digital initiatives launch covered by major regional media outlets

View PDF

Interview: Youth Leadership

Exclusive interview discussing BJP's youth mobilization strategy and digital engagement

View PDF

Workshop Series Feature

Comprehensive coverage of social media training workshops organized across Himachal

View PDF
Media & Press

In The News

Highlights of Recent Media Coverage

Shrey Awasthi News Coverage
Anant Gyan Bureau

खिलाड़ी रोशन कर रहे देश का नाम और सरकार बुझा रही उनकी प्रतिभा: श्रेय अवस्थी

धर्मशाला के जोरावर स्टेडियम में आयोजित बीजेपी की जनसभा में श्रेय अवस्थी ने प्रदेश के युवाओं से जुड़े गंभीर मुद्दों पर जोरदार संदेश दिया।

Read Full News
Shrey Awasthi meeting Delhi CM
Dainik Jagran / Anant Gyan Bureau

हिमाचलियों की समस्याओं से कराया अवगत: श्रेय अवस्थी ने दिल्ली में की शिष्टाचार मुलाकात

हिमाचल प्रदेश अनइंप्लाइड यूथ फेडरेशन के राज्य संयोजक श्रेय अवस्थी ने नई दिल्ली में मुख्यमंत्री से भेंट कर युवाओं के हकों और प्रवासियों की समस्याओं पर चर्चा की।

Read Full News
Shrey Awasthi Book Launch
Dharamshala Bureau

श्रेय अवस्थी की किताब का कवर पेज पूर्व मंत्री मनकोटिया ने किया लॉन्च

"Himachal Youth Beyond Government Jobs" पुस्तक के माध्यम से श्रेय अवस्थी ने युवाओं को स्वरोजगार अपनाने और नए क्षेत्रों में सफलता पाने के लिए प्रेरित किया है।

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Shrey Awasthi Youth Commission News
Anant Gyan Bureau

हिमाचल प्रदेश को भी चाहिए बिहार की तरह 'युवा आयोग': श्रेय अवस्थी

श्रेय अवस्थी ने प्रदेश में युवाओं की समस्याओं के समाधान और पलायन रोकने के लिए एक सशक्त 'हिमाचल युवा नीति' और स्वतंत्र युवा आयोग के गठन की पुरजोर वकालत की है।

Read Full News
Vande Mataram 150 Years
Anant Gyan Bureau

वंदे मातरम के 150 साल: भारत माता के शाश्वत आह्वान की गूंज

श्रेय अवस्थी ने 'वंदे मातरम @150' अभियान के माध्यम से युवाओं को राष्ट्रीय गौरव और सांस्कृतिक पुनर्जागरण के सूत्र में पिरोने का आह्वान किया है।

Read Full News
Shrey Awasthi on Kangra Carnival
Anant Gyan Bureau

कांगड़ा कार्निवल सहित प्रदेश के बड़े आयोजनों में मिले हिमाचली कलाकारों को प्राथमिकता: अवस्थी

श्रेय अवस्थी ने आरोप लगाया कि सरकार बाहरी कलाकारों को तरजीह देकर स्थानीय प्रतिभाओं की अनदेखी कर रही है, जो प्रदेश के युवाओं के साथ अन्याय है।

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Shrey Awasthi Sanatan Satyam Book Release
Anant Gyan Bureau

श्रेय अवस्थी की पुस्तक 'सनातन सत्यम्' का शाहपुर में विमोचन

पूर्व मंत्री मेजर विजय सिंह मनकोटिया ने श्रेय अवस्थी की पुस्तक 'सनातन सत्यम्: न आदि, न अंत' का विमोचन किया। यह पुस्तक सनातन धर्म की अखंडता और जीवन मूल्यों को नए दृष्टिकोण से प्रस्तुत करती है।

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Meeting with Delhi CM
Dainik Jagran

फोरलेन की मार: उजाड़ो नहीं, बसाओ भी - शाहपुर के व्यापारियों और निवासियों की आवाज़

शाहपुर के लोग विकास के विरोधी नहीं हैं, बल्कि वे इस विकास प्रक्रिया में हिस्सेदार बनना चाहते हैं। उजड़ती दुकानें और टूटते घर आज एक गंभीर मानवीय और नीतिगत हस्तक्षेप की मांग कर रहे हैं।

Read Full News
Lottery System in Himachal
Opinion Piece

हिमाचल के लिए लॉटरी सिस्टम बन सकता है एक अभिशाप!

श्रेय अवस्थी ने सरकार को आगाह किया कि लॉटरी राजस्व का आसान साधन नहीं बल्कि युवाओं को जुए की लत में धकेलने वाला एक खतरनाक कदम साबित होगा।

Read Full News
HPAS Exam News
Dainik Jagran / Anant Gyan

Postpone HPAS Exam Date: Demand Raised by Shrey Awasthi

Due to a clash with the UGC NET exam, Awasthi requested the state government to reschedule the HPAS exam to protect the future of thousands of aspirants.

Read Full News
Kangra School of Painting
The Newz Radar

How Kangra School of Painting is Dying a Slow Death & Steps Govt Must Take

Awasthi proposes a 6-point action plan, including artist support schemes and GI tag protection, to revive the UNESCO-recognized heritage.

Read Full News
Navratri Environmental Protection
The Newz Radar

This Navratri, Let’s Interlink Devotion with Climate Change Action

Awasthi calls for a symbolic movement to protect 'Maa Prakriti' by aligning religious devotion with environmental responsibility.

Read Full News
GST 2.0 Impact
The Newz Radar

GST 2.0: A Boon for Himachal’s Tourism & Household Sectors

Shrey Awasthi analyzes how the 2025 GST reforms simplify compliance for tourism while boosting relief for farmers and local households.

Read Full News
Traditional Fairs in Himachal
The Newz Radar

How Rapid Urbanisation is Taking a Toll on Traditional Fairs in HP

Awasthi highlights the decline of community interaction and cultural exchange in traditional 'melas' due to modern infrastructure and social media.

Read Full News
Himachal Youth Employment Crisis
The Newz Radar

Hon’ble HP CM, 2-yr job training & qualifying exam will play havoc with future of youth

Shrey Awasthi highlights the pressing crisis in Himachal Pradesh, calling for the removal of mandatory two-year training and additional exams for new appointees to ensure a secure future for the state's youth.

Read Full News
Shrey Awasthi on Budget 2026
Anant Gyan Bureau

विकसित भारत के संकल्प को साकार करेगा बजट : श्रेय अवस्थी

भाजपा प्रदेश सोशल मीडिया सह-संयोजक श्रेय अवस्थी ने केंद्रीय बजट 2026 को दूरदर्शी और विकासोन्मुख बताया। उन्होंने कहा कि यह बजट इंफ्रास्ट्रक्चर, रोजगार सृजन और युवाओं के सशक्तिकरण को नई गति देने वाला है।

Read Full News
Shrey Awasthi Budget Reaction
Himachal News

Union Budget 2026 Reflects Commitment to 'Viksit Bharat': Shrey Awasthi

BJP State Social Media Co-Convenor Shrey Awasthi hailed the budget as a decisive roadmap for a self-reliant India. He highlighted the focus on infrastructure, youth empowerment, and MSMEs, stating that it ensures inclusive growth while exposing the opposition's politics of negativity.

Read Full News
Analysis & Vision

Politicizing Development: A Reality Check

Understanding the difference between neglect of the past and the vision for a secure future.

Employment & Youth

Congress: Creating a mindset of dependency solely on government jobs, leading to frustration among talented youth.
BJP: Promoting entrepreneurship, self-employment, and skill development to make youth self-reliant (Atmanirbhar).

Sports Infrastructure

Congress: Ignoring national-level medalists and leaving talented athletes to struggle for basic facilities.
BJP: Investing in world-class stadiums, direct support to athletes, and creating a culture of sports excellence.

Accountability

Congress: Irresponsible attitude towards the future of common citizens and lack of transparency in governance.
BJP: Ensuring every voice is heard and maintaining high standards of integrity in public service.

Digital Innovation

Congress: Slow adoption of technology and failing to combat the spread of misinformation effectively.
BJP: Utilizing digital platforms for direct citizen participation and revolutionizing political communication.

Cultural Values

Congress: Neglecting traditional values and ignoring the spiritual foundations that guide our civilization.
BJP: Preserving Sanatan principles and promoting social harmony rooted in cultural heritage.

Safety & Rights

Congress: Rising neglect of women's safety and lack of focus on female legal empowerment in rural areas.
BJP: Strengthening committees for women's protection and ensuring justice through active legal aid.
Thought Leadership

Strategy & Insights

Ideas Shaping Political Discourse & Digital Democracy

Misinformation

Combating Digital Misinformation: A Strategic Framework

Developing comprehensive strategies to counter fake news and propaganda through fact-checking, rapid response systems, and digital literacy programs.

October 2025 8 min read
Read Article
Youth & Technology

Gen-Z Political Engagement: Bridging Digital and Grassroots

Analyzing how technology is reshaping youth participation in politics and creating new models for democratic engagement among digital natives.

September 2025 10 min read
Read Article
Sanatan Values

Ancient Wisdom, Modern Governance: Sanatan Principles in Policy

Examining how timeless Sanatan dharma principles can inform contemporary governance, ethics, and leadership in the digital age.

August 2025 12 min read
Read Article
Citizen Connect

Social Media as Bridge: Real-Time Governance Communication

Building transparent, responsive governance through strategic social media engagement and direct citizen-government communication channels.

July 2025 9 min read
Read Article
Digital Strategy

Data-Driven Campaigning: Analytics in Political Communication

Leveraging big data, sentiment analysis, and predictive modeling to create targeted, effective political messaging strategies.

June 2025 11 min read
Read Article
Policy Analysis

Ethical AI in Political Discourse: Opportunities and Challenges

Exploring the role of artificial intelligence in political campaigns, content creation, and the ethical considerations for democratic processes.

May 2025 10 min read
Read Article

Key Topics

Digital Governance
Misinformation Combat
Youth Empowerment
Sanatan Values
Political Strategy
Technology & Democracy

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SHE Marts Initiative

Launching Self-Help Entrepreneur (SHE) Marts to boost women-led MSMEs.

  • Zero-interest loans for startups.
  • Free digital marketing training.
  • Direct export platform access.
  • Dedicated stalls in metro cities.

Biopharma SHAKTI

₹10,000 Cr outlay to turn India into a global biopharma innovation hub.

  • 50,000+ new high-tech jobs.
  • 100% grants for R&D startups.
  • World-class research labs.
  • Paid internships for students.

7 High-Speed Corridors

New corridors connecting economic hubs to accelerate industrial growth.

  • Travel time reduced by 50%.
  • New smart industrial cities.
  • Lower logistics costs for biz.
  • Direct farmer-to-market roads.

District Girls' Hostels

Constructing Working Women & Student Hostels in every district.

  • 24/7 CCTV & Security guards.
  • High-speed Wi-Fi zones.
  • Subsidized healthy food.
  • Safe transport partnerships.

Gram Swaraj Initiative

Modernizing Khadi and Handloom sectors to strengthen the rural economy.

  • Modern tools subsidy (80%).
  • Solar energy for workshops.
  • Direct online selling portal.
  • Pension for aged artisans.

New Tax Rebates

Middle-class relief with increased tax rebates under the New Tax Regime.

  • Zero tax up to ₹8 Lakhs income.
  • ₹75,000 Standard Deduction.
  • Simplified filing process.
  • More savings for families.
Data & Analytics

Impact Dashboard

Measuring Digital Excellence Through Real-Time Metrics

10M+

Total Reach

350%

2.5M

Engagement

280%

5,000+

Volunteers

400%

150+

Campaigns

200%

Monthly Social Media Engagement

Twitter / X
November 2025
1.2M Impressions
85K Retweets
120K Likes
+2.5K New Followers

85% of monthly target achieved

Instagram
November 2025
800K Reach
15K Comments
95K Likes
12K Shares

92% of monthly target achieved

Facebook
November 2025
1.5M Reach
45K Shares
150K Reactions
25K Comments

78% of monthly target achieved

Campaign Performance Snapshots

Vande Mataram@150

Completed
2.5M Impressions
1.8M Reach
50K Shares
#1 Trending HP

Youth Digital Himachal

Active
1.2M Impressions
900K Reach
5K Volunteers
12 Districts

Fake News Counter

Active
1.8M Impressions
85 Fact-Checks
<2hr Response
90% Neutralized

Ground Operations & Activities

Digital Volunteers

5,247

Active volunteers across Himachal Pradesh

Booths Covered

1,850

Digital presence in polling booths

Training Programs

128

Workshops and capacity building sessions

Youth Programs

85

Events organized for youth engagement

Live Updates

Live
2 min ago

Campaign Post reached 15K impressions on Twitter/X

8 min ago

Instagram Reel gained 3.5K views and 450 likes

15 min ago

Facebook Post shared 120 times by volunteers

22 min ago

New Volunteers registered: 12 from Shimla district

Get In Touch

Contact & Connect

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Live Updates

Social Media Feed

Real-time updates from our digital channels

Twitter / X Feed

Instagram Feed

Advanced Features

Empowering Digital Warriors

Comprehensive tools for BJP karyakartas and digital volunteers

Training Portal

Volunteer Signup & Training Hub

Comprehensive digital training program for booth-level workers and youth volunteers across Himachal Pradesh

5,247 Active Volunteers
128 Training Modules
3,850 Certified Workers

Register for Training

Available Training Modules

Social Media Mastery

Learn platform strategies, content scheduling, and engagement techniques

6 hours 1,250 enrolled
85% completion rate

Content Writing

Craft compelling political messages, fact-checks, and articles

4 hours 980 enrolled
78% completion rate

Graphic Design

Create eye-catching posters, banners, and social media graphics

8 hours 750 enrolled
72% completion rate

Video Production

Shoot, edit, and publish professional campaign videos

10 hours 620 enrolled
68% completion rate
AI Assistant

Digital Sahayak - AI Chatbot

Interactive AI assistant trained on speeches, writings, and BJP ideology to engage youth and answer queries 24/7

Trained on 500+ speeches & articles
Responds in English & Hindi
24/7 availability for volunteers
Fact-checking & policy insights

Digital Sahayak

Online

Namaste! 🙏 I'm Digital Sahayak, trained on Shrey Awasthi's speeches and writings. Ask me about BJP's digital initiatives, youth programs, or political strategies!

What are the key digital initiatives for youth?

Based on Shrey Awasthi's vision, key youth initiatives include:

  • Digital literacy training programs
  • Social media volunteer networks
  • Youth entrepreneurship support
  • Fact-checking & counter-narrative campaigns

Would you like details on any specific initiative?

Quick questions: